Apple Music’s “Stream Local” initiative to support South African musicians affected by coronavirus



Apple Music is planning a “Stream Local” initiative to support South African artists who have been affected by the coronavirus pandemic.

As reported by Ok Africa:

Apple Music has launched a new initiative called “Stream Local” which is expected to launch on April 11. The initiative is part of the music streaming giant’s efforts to support South African musicians as the industry is increasingly affected by the coronavirus outbreak. Playlists from all genres as well as albums from several chart-topping South African artists will be featured in addition to the newly released music.

Like many other countries, South Africa is now in lockdown to prevent the spread of COVID-19, measures that are having a huge impact on the live music industry. This initiative will support South African artists and offer playlists such as:

Mzansi Hits, Mzansi House, Amapiano Lifestyle, Afrikaanse Treffers and Mzansi Soul as well as Essentials playlists from top South African hip-hop artists Nasty C and Cassper Nyovest, gospel group Joyous Celebration and much more.

The artists who would be involved are:

Charts topping Elaine, Blaq Diamond, Small’s Kabza and DJ Maphorisa, as well as the latest musical releases from Ami Faku, Sha Sha and Bongeziwe Mabandla, will also be featured. The latter recently released his third studio album titled iimini, described as a calm meditation on relationships.

It sounds like an absolutely fantastic idea, and I’m sure it’s something that other artists around the world could benefit from, no matter what country it took place in. You can read the full report here.

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