Just as KVMR 89.5 FM prepares to shoot the same-aged comedian Jack Benny has always claimed to have – 39 – well, a young spirit is bubbling beneath the surface.
Nevada City’s non-commercial radio station is preparing to launch what is currently known as KVMR2, a new full-time web feed aimed at expanding audiences by delivering content to millennials and other younger listeners.
Not only that, they’re looking for – and recruiting – a new generation of potential volunteer presenters to attend two classes on the new online service on Saturday, January 28 and February 4 from 10 a.m. to 2 p.m.
“We are fully motivated to announce the launch of our brand new company, a webcasting entity run by, by and for younger listeners,” said KVMR CEO Julie Chiarelli. “We are looking for forward thinking people interested in innovating in the broadcast field with an appeal to music and new and engaged ideas. “
Applications for the course are available on the resort’s website (kvmr.org), by email ([email protected]), or through the KVMR office (530 / 265-9073) on weekdays.
This unique training course will be taught by KVMR Music Director Sean Miller and KVMR presenters Elisa Parker and Greg Jewett, who have been running the station’s classes together since 2013.
“It was a labor of love, bringing energy and new ideas with each group of students,” recalls Jewett. “And now we really hope to chart a new course with a younger, more vibrant voice with a lot of those who haven’t generally been included in the KVMR family.”
The station held two feedback sessions with volunteer broadcasters about a second web feed of content and music, then formed a younger focus group to examine what they would see in the proposed web feed.
“Frankly, we want to capture a younger generation before they just turn off the radio,” adds program director Steve Baker. “Still, I’m envisioning an additional web feed of news and discussion components just for all ages, maybe one dedicated to live music programming, maybe another all-video…”
Now don’t worry about KVMR’s terrestrial signal, says 27-year-old music director Sean Miller, a key player in the KVMR2 talks.
“We can provide these younger audiences with what they want and will support by finding and meeting their needs, while maintaining the high quality of our continuous live signal, which will likely continue to be our primary source of listening.” . “
And Chiarelli points out that the station’s annual training class for KVMR’s 89.5 FM service will take place as usual, in the spring. “We are constantly in need of new people of all backgrounds and ages to become essential parts of our evolving radio service, and this class is our best way to find them. “
For Jewett, it’s simple, much like the KVMR icon and the late singer / activist U. Utah Phillips saying the past is not going anywhere.
“We all need to embrace this mindset, realizing that the past was once the future and that the only constant thing in the universe is change. What now may seem comfortable was once radical. What may now seem edgy will eventually become mainstream. “
According to Jewett, his KVMR2 vision is “a voice of, by and for a daring new generation willing to take risks.”
“We have to do this, constantly reinvent ourselves or we fall behind. We become irrelevant.
Rest assured, KVMR 89.5 FM’s current mix of diverse music programming and independent news and public affairs in no way deviates from the terrestrial signal, according to Baker.
“The bottom line is just to provide current listeners with more alternatives and also to attract new, younger thinkers to a web feed where they can learn to appreciate the value of something like KVMR,” says Baker.
Hey, this KVMR2 thing is starting to look more and more interesting.
McCUTCHEON KVMR CONNECTION
John McCutcheon likes to call Nevada County his “home away from home,” and he credits the late singer / storyteller U. Utah Phillips for that.
“The first time I played here, he knew I was coming here basically to see him,” McCutcheon says. “But Utah knew I would fall in love with KVMR and all that stuff, which I did.”
“As evidenced by the fact that Utah is no longer there,” McCutcheon continues. “But KVMR is, too, and we’re going to party” with the community on Sunday night at the Arts Center. (See page XX for more information on McCutcheon and the concert.)
On The Air is an irreverent weekly look at Nevada City’s eclectic, volunteer-run community radio station on 89.5 FM and streaming on kvmr.org. Full KVMR schedule available on the resort’s website, http://www.kvmr.org The station now offers an easy-to-use archive of all music shows for two weeks and talk shows for two months at archive.kvmr.org