Netflix is offering a free movie to Americans in hopes of gaining new subscribers.
The movie, a Netflix Original called To all the boys I’ve loved before, is a romantic comedy about a teenage girl called Lara whose life takes a dramatic turn when her unsent love letters unexpectedly end up in the hands of all of her crushes. It was recently recommended by Digital Trends as one of the best romance movies on the streaming service, and currently has a 7.2 / 10 rating on IMDb.
Love is in the air! To celebrate, To All the Boys I’ve Loved Before is available for anyone without a Netflix account to watch until March 9! pic.twitter.com/mLuHcxlvh7
– Netflix US (@netflix) February 11, 2020
Anyone in the United States can stream the film for free until March 9. Netflix hope you enjoy it so much have to subscribe to its service to see the rest, To all the boys: PS I still love you, which landed on the platform this week (best advice – if you don’t want to become a paid member, sign up for a month’s free trial, watch the rest, watch everything else, then cancel).
This is the first time that Netflix has offered a free movie to non-members in the United States, but not the first time that it has rolled out the tactic globally. In the UK last year, for example, it offered a free broadcast of the opening episode of season three of The crown. Other gifts have so far been given to people in India and South America.
So why did the streaming company suddenly decide to offer free content in its home country? Well, data from previous efforts must show that the strategy is producing positive results in the form of new subscribers.
And Netflix certainly needs to find ways to encourage more listings to reverse the slowdown in growth in the United States, the result of a series of factors, including a price hike in 2019 and the launch of competing services like Disney +. and Apple TV +. And with the arrival of HBO Max, the battle for new subscribers will only get tougher.
For the last three months of 2019, Netflix missed its forecast for growth in the number of subscribers in the United States, adding 423,000 new members, up from 1.53 million a year earlier. Overall, however, it exceeded expectations, adding 8.3 million subscribers, 1.3 million more than expected.