Back when Twitch announced they were set to have a music schedule earlier this year, the ears of rap collective Rhymesayers perked up. With a collection of songs and artists that already resonated with players, the Rhymesayers team knew that a Twitch team would be a marriage worth exploiting. This week alone, Twitch announced their collaboration – along with streaming video games from their offices and homes and hosting community events, Rhymesayers would provide 100 tracks from their catalog to Twitch for players to stream and archive. legally.
We had a brief chat with Rhymesayers CFO Skye Rossi and Social Media Manager Sarah Dope about the process and the future of getting Rhymesayers leads into the hands of players around the world. , via Twitch.
“We saw their music announcement in January,” Rossi said, “and asked if we could be involved.”
In January, the Twitch Music Library launched with artists like Diplo and DJ Steve Aoki. As of April, Twitch had 1,000 tracks for players to use in game streams. In March, Twitch hosted The Prodigy as they prepared for the release of their new album: My Day Is The Enemy.
Rhymesayers comes to Twitch with a full library of 100 tracks that players can use to stream and continue on VOD.
“We looked at our catalog and some of our best streaming songs,” Rossi said, “then tried to get a good variety of tempos and moods to provide solid options for players.”
To help promote the availability of their first collection of songs on Twitch, Rhymesayers is hosting a weekly play session with label artists, staff, and all kinds of pro players and streamers.
BELOW: The first session begins Friday, April 3 at 7 p.m. PT, 5 p.m. Pacific, with Grieves, Sarah Dope (social media manager for Rhymesayers) and Red Meek (formerly of FaZe Clan) as they race on Call of Duty: Advanced War on Xbox One.
In addition to the main stream – which you’ll see here – there’s also a Rhymesayers team page on Twitch where you’ll be able to see streams of individual artists and affiliates.
BELOW: Grieves, preparation for the gameplay.
You’ll find a wide variety of Rhymesayers family players on this feed throughout the future. “We have a lot of artists, staff and fans who love video games,” Dope suggested.
Those who plan to watch the stream weekly can stay tuned to the program thanks to Rhymesayers’ Twitter account, where last minute changes will appear first.
“We don’t want to say too much just yet,” said Dope, “but we do intend to involve other artists, staff and professional players / streamers.”
“We have a lot of fun ideas in store; we just need calendars to line up.
Below is a full list of all 100 Rhymesayers tracks streaming through Spotify.
And about that music – why would a music label want to release audio tracks on a gaming platform?
“I was working at Machinima a few years ago,” said Dope, “so I’ve been very familiar with Twitch for quite some time and have seen this platform develop in different ways.”
“When they started cracking down on copyrighted music, we started getting messages from fans asking if they could play our music without being flagged or cut.”
“The conversations started from there and then really started to kick in when Twitch first announced their music beta.”
You can check out Rhymesayers’ full collection of Twitch policies to see how they handle this streaming business with game streamers. For example, they ask streamers to use their track listing bot. Another way to suggest streamers to show their support is to use a Rhymesayers image and link in a panel on their channel.
“We do our best to be where our fans are,” said Dope.
“[We’re] Hoping that our new Twitch channel caters to both gamers and non-gamers.